Tag - marketing strategy

Why a Live Streaming Strategy is a Must-Have for Marketing

Live Streamed product launches are no longer out of reach for small to medium enterprises, working with StreamFox you can extend your reach and enter the global marketplace in style with high quality video, professional audio, custom graphics and real time interaction. The proof is in the pudding and with with 28% investing more in live streaming the revolution has truly begun.

Whats more, the modern consumer expects to find live video at every step of the consideration process. To meet this growing demand, well researched brands are finding new ways to use tools like Vimeo, LinkedIn Live, Facebook Live, and Periscope in their marketing stack.

Here are a few boring, but informative stats courtesy of Invisia.com to help you in the consideration process.

91 million subscribers will utilize live streaming by 2024.

47% of viewers are live streaming more than a year ago.

Live streaming topped 1.1 billion hours in 2019.

80% of audiences would rather watch live video from a brand than read a blog.

82% prefer live video from a brand to social posts.

62% of consumers are more likely to have a negative perception of a brand that publishes poor-quality video.

Enjoyment of video increased sales intent by 97% and brand association by 139%.

Video on a landing page can increase conversion by 80% or more.

After watching a video, 64% of users are more likely to buy a product online.

Video in an email leads to 200-300% increase in click-through rate.

39% of executives call a vendor after viewing a video.

59% of executives would rather watch a video than read text.

73% of B2B businesses using live video report positive results to their ROI.

Livestreaming has the power to expand the viewership of an event attended by hundreds into the millions, to connect global offices, and to reach audiences of unprecedented scale for product launches, fashion shows, or exclusive fan releases.

There are more options for live streaming than ever before, and understanding the equipment and up-front costs can be overwhelming. At Streamfox we are well positioned to advise, produce and execute your Live Streaming project

So is your business ready to explore a live streaming strategy for your brand’s video marketing?

At StreamFox we offer bespoke solutions specific to your business requirements, whether you are planning a Live Streamed podcast, a conference or or a product launch we cater our solutions to meet your needs, and more importantly your budget. Get in touch today and see how you can both increase your global reach and interact with your customers or clients in real time.