Why are pre-records replacing live-streamed content?

Over the past number of years, many organisations have been forced to rethink their video marketing strategies. The pandemic rendered standard / traditional production methods impractical due to health and practical restrictions like social distancing. Live-streams quickly emerged as a viable alternative, and a solution that allowed for some semblance of normality. This level of viability quickly gained traction for certain types of event; panel discussions, live music and hybrid, reduced-audience events amongst them. But for other types of event, live-streaming poses significant risks. Even where technical hitches like broadband outages are surmounted, sometimes John from HR needs a second...

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Captioning videos for social media. Should I? Why should I? How do I?

One thing we find trips clients quite often when they’ve invested in video content for their brand is how to make it accessible to most people. A lot of work has gone into putting the best possible representation of who they are and what they do forward, and there’s one small hurdle that plenty come-a-cropper on Captioning. Here’s a perfectly acceptable still from a piece of video that tells us there’s a man talking to us, and a lower third that lets us know that his name is Eoin McCambridge, from McCambridge’s of Galway. But not all shots are going...

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