Author - Adam Brennan

Arthritis Ireland 2021 | Conversations Series

Every organization struggles with delivering concise, accurate and relevant information in manageable, bite-sized messages.

Now imagine coupling that with being the sole advocacy group charged with supporting people with as wide and varied a condition as arthritis, and improving their quality of life.

From the various different types of arthritis, through to covering all sufferers from the newly-diagnosed through to those who have lived with it for decades, and the fact that research into and understanding of the disease is continuing apace, Arthritis Ireland often find themselves the first and most frequent point of support for people living with arthritis in Ireland.

They asked us for some help with developing a format whereby they could interrogate leading subject-matter experts for information that could be presented in small-pieces, covering a range of topics and questions their clients most often have, re-packaged and presented for social media updates, and entertaining enough to command audience attention and engagement over longer periods.

We put our heads together, and came up with “In Conversation With…”, a series of fireside chats with subject matter experts who could, over the course of 45 minutes or so, answer some of the most common questions Arthritis Ireland are asked on a daily basis. The beauty of the format is that each individual answer can be broken out into its own standalone social media package, and both they, and the whole piece, can be hosted anywhere – including audiences’ podcasting platforms of choice.

https://vimeo.com/536732729

Armed with the concept, we sourced a location for each shoot, dressed the sets, and recorded everything both in 4K video in order to future-proof the content, but also in high fidelity audio, so there existed an option to strip the audio altogether for podcast platforms that don’t as of yet take video streams.

We also developed a bespoke set of graphic assets, including opening and closing credits, stings and idents, that can be recycled over subsequent shoots to give the series a strong visual identity and leitmotif, generating strong brand association, and further endearing Arthritis Ireland as the trusted, go-to resource for those living with arthritis.

This is also a concept that we feel can be applied to a plethora of other subjects, industries and arenas. Why not contact us to find out more?

Incognito Launch 2021 | Jack & Jill Foundation

The Brief

What do you do when you have three thousand individual artworks, a deadline for selling them, and no access to a gallery to showcase your wares? That’s the problem that faced the Jack & Jill Children’s Foundation in advance of their annual ‘Incognito’ pot luck art sale this year.

Every year, they ask artists from all over the world to contribute work on a postcard-sized canvas, which is then sold to fund their vital work with children with life-limiting conditions and their families. The twist? You can look at the art all you like - It’s sold on a first-come, first-served basis when the sale opens. But you won’t know who produced the work until it’s actually in your hands.

https://vimeo.com/528896799
Incognito 2021 | THE FINE PRINT

Previous years have seen customers purchasing bold and vivid prints, only to discover they’re from Adrian + Shane, or innocuous looking pen sketches of guitars, only to find the signature of Bruce Springsteen on the other side. Each piece of work sold is unique, donated by the artists concerned, and its proceeds fund up to four hours home help nursing care for some of the neediest children in the country and their families.

https://vimeo.com/525836456
Incognito 2021 | Willow

The Solution

We were honoured and delighted to help the Jack & Jill Children’s Foundation realise a launch event for this year’s ‘Incognito’. Early doors, we agreed that there was an inherent risk in broadcasting live, so we agreed on an “as-live” chat-show format, featuring interviews with artists in the “studio”, Zoom chats with artists abroad, inserts detailing some of the incredible work the foundation do and the difference it makes to families, and profiles of artists who have contributed both this year, and in the past.

One hour’s Light-Ent, a restricted budget, one month to pull it all together, and a global pandemic lurking in the background. Never let it be said we don’t like a challenge.

We are extremely proud of the finished article. More importantly, we’re pretty sure the client are too. Why not contact us to see what we can produce together, live or as-live?

Interested in supporting The Jack & Jill Children's Foundation? Why not visit their website https://www.incognito.ie to find out more about this amazing fund raising arts event.

https://vimeo.com/529714782
Incognito 2021 | Full Show